Why is this software "Free?"
We pride ourselves with delivering world class software for a reasonable price
to our users. We will continue to do so with most of our software titles,
but SplashNews is different. Let us tell you why.
As some of you are aware the mobile phone arena is quickly becoming
ad-funded much like the internet. Users like you will have access to
more mobile software and content offerings for less money if these applications
are ad-funded.
How will advertising appear in software?
Advertising is embedded in the software and stays in an unobtrusive banner
space at the top of the application screen. If you are interested in
the ad, simply click on it for a full screen graphic. From that screen
it may offer functionality like Click-to-Browse of even Click-to-Call.
There are no pop-up ads, and no personally identifiable information
is collected. The user stays anonymous to the software. You will not
receive any unwanted text messages (SMS) or phone calls because we
don’t know your number.
What do we track?
We track which ads have been served, whether you viewed or acted upon
them and then report that back to the advertiser. This is a prerequisite
in order to bill the advertiser and this is similar to how it works
on the internet. In order to serve the right ads to your device we
have to check the device type. In addition we track the country you
are in and the language of the operating system, so that you receive
advertising that is geographically useful to you.
In the future you will have the option to register your demographic
information like age, gender, and interests which would mean even more
relevant ads for you.
We are confident that you will like our SplashNews news reader and we
sincerely hope that offering you a free ad-enabled software application
finds your support.
We want to hear directly from you! Please feel free to send
us your comments and suggestions to improve our product. |
